In order to bring luxurious, resort-style fragrances into homes and businesses, Cristina Reding established Aroma Retail in Las Vegas in 2017. They offer high-quality, pet-safe, non-toxic fragrance oils and diffusers, including specialty fragrances from renowned hotels. Customers can sample scents in the Smelly Bar showroom and shop directly online. Products in the line include scent machines, reed diffusers, room sprays, and high-end fragrance oils. People can purchase professional-grade, hotel-quality fragrances without having to commit to long-term agreements thanks to accessibility. Fragrances don't contain volatile organic compounds or artificial toxins. Signature fragrances, such as those in the Resorts Collection, are famous for mimicking popular, high-end hotel and casino scents. Aroma Retail positions itself as a prominent, female-owned business that provides experiences with carefully selected fragrances.