JUICE, founded by CLOT, has evolved to be a recognized fashion and lifestyle retailer providing an edited range of fashion items and other product offerings that extend beyond the realm of being a fashion brand. Apart from the product line, JUICE also holds various activation events such as pop-up stores and launch events, solidifying itself as a cultural hotspot as opposed to the typical store concept.

In 2003, Edison Chen founded JUICE as a multi-brand retailer to offer consumers in Hong Kong hard-to-find fashion and lifestyle products. JUICE, however, is more than a fashion brand because the products embody a movement in creativity, embracing individuality and using JUICE as a bridge to merge Eastern and Western culture.