Lift Down is a New York City based independent premium headwear brand founded in 2019 by three brothers. The company is a manufacturer of totally unbranded high quality caps and hats. The brand was born from a simple observation: caps are usually the most frequently worn items in a wardrobe, but they are usually treated as low-quality giveaways plastered with corporate logos. Lift Down hopes to defy this norm by treating the basic cap as a main fashion statement rather than a low-effort accessory. The brand’s flagship six-panel unstructured cotton hat is made from durable, soft pre-washed cotton and features an adjustable metal slide closure. Available for over 20+ different colors. The Breeze Cap light, water-resistant performance line made with a polyester-spandex blend and laser-cut ventilation mesh for active wear.