About Misfits Market Misfits Market is an online, direct-to-consumer grocery delivery service founded by CEO Abhi Ramesh in 2018. Its mission is to rescue high-quality, cosmetically imperfect or surplus food and sell it at heavily discounted prices to eradicate food waste and create a sustainable food system. The food is perfectly edible and nutritious but rejected by traditional supermarkets because it’s the wrong size, has minor blemishes or has surplus/mislabeled packaging. Misfits Market sources from hundreds of small farms and independent brands, keeping millions of pounds of high-quality food out of landfills every year. Misfits Market mission is to help people everywhere access tasty, fresh, affordable misfit produce and reduce food waste on a scale that can do good and last, says Misfits Market.