Traditional Medicinals, which started in 1974 and focuses on ethical sourcing, sustainability, and plant-based medicine, is a well-known maker of herbal remedies and botanical wellness teas. Rosemary Gladstar, a herbalist, and Drake Sadler, an activist and environmentalist, started the business in Sebastopol, California, with the goal of bringing herbalism back to North America. The company focuses on bringing people together to plant wisdom in order to help people and the environment. To make sure that workers are paid fairly and treated fairly, they work closely with suppliers and communities, often in remote areas. Herbalists make products with a strong focus on purity by using certified organic and wild-collected plants. Through the Traditional Medicinals Foundation, they invest in the community by supporting women's health, education, and empowerment.