Trish McEvoy is best known for her work as a professional makeup artist and, more recently, for creating her own line of high-quality eyeshadows, base products, and other beauty essentials. Trish McEvoy has, however, sometimes made hybrid products that combine the long-term benefits of skincare products with the short-term effects of makeup products. One of the most well-known hybrid products from this line is the Instant Eye Lift. This product combines concealer and eye cream to lift and improve the look of the delicate eye area. Their goal is to teach people how to be confident in their beauty and give them the tools they need to make a simple, effective routine.